I thought about this before writing that paragraph. The issue is much more similar to having advertisment on the home screen of your smartphone than using a ser

I thought about this before writing that paragraph. The issue is much more similar to having advertisment on the home screen of your smartphone than using a service. It would be more similar to your ISP injecting advertisement in your traffic and displaying it on top of the websites you visit rather than advertisement in the website. The issue is deeper than advertisement itself. It's that it is unsolicited pushed into devices that are meant to consume other content.