4 ms·
ACR sourced data sells like hot cakes in the alternative data world. You can literally know what an individual (“anonymized”) person watches and when.
by altdatathrow 6y ago
ACR sourced data sells like hot cakes in the alternative data world. You can literally know what an individual (“anonymized”) person watches and when.
- stevehawk 6y agowhere/how does one purchase that data?
- altdatathrow 6y agoinscape.tv (every vizio tv, that's why they're so cheap), nielsen (gracenote), ispot.tv, samba.tv, alphonso.tv, 605.tv, placed.com, truoptik, and others Many double as ad/analytics platforms but they'll gladly sell viewership data.
- xtat 6y agoi once met the ceo of one of these and i cant describe on how many levels they seemed to be an outright tech and human hostile sociopath
- troydavis 6y ago"The Marketer’s Guide To ACR" has a rundown: https://www.adexchanger.com/ad-exchange-news/the-marketers-guide-to-acr-tech-in-smart-tvs/ https://www.adexchanger.com/ad-exchange-news/the-marketers-g... . Of those who sell the raw data, Inscape (Vizio) and Gracenote (Nielsen) are the largest: https://www.inscape.tv/ https://www.inscape.tv/, https://www.gracenote.com/video/media-recognition/ https://www.gracenote.com/video/media-recognition/