Regarding elections, that would be gaining, or staying in power. In other ways it could be for insurance or other intangible services that scale well but need

Regarding elections, that would be gaining, or staying in power. In other ways it could be for insurance or other intangible services that scale well but need to be perceived as somewhat valuable. Even in cases where you still use goods to capture money, you can price the goods higher through changing buyer’s perception of value. In a way ads can bring you money from thin air if they are effective enough.