That's part of it but I think it's more complicated than that. For instance I have heard b2b sales described as a diagnostic process. If you know exactly what y

That's part of it but I think it's more complicated than that. For instance I have heard b2b sales described as a diagnostic process. If you know exactly what you can deliver and it matches exactly what the customer needs you encourage them to say yes. It will likely go very well and then the relationship will grow over time. Otherwise you thank them for the opportunity and move on. The same arguably applies to all business deals and doesn't have much to do with your current level of success. If you pursue the right opportunities you will do well. I know people who have struggled for years because they consistently went after the wrong opportunities. The difficult part of course is being able to tell the difference!