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It is quite complicated I think. 1. 60% increase in 'test drive requests' is not 60% increase in sales. 2. There are thousands of other sites which don't have
by nadam 16y ago
It is quite complicated I think.
1. 60% increase in 'test drive requests' is not 60% increase in sales.
2. There are thousands of other sites which don't have as much money as Hyundai.
3. There are probably other cases where 60% increase cannot be reached.
4. When I am 'programming' it may happen that I bring a huge revenue to my client, but my client will not pay that for me. He will choose an other programmer if I am too expensive. This might easily be the case with marketing agencies I guess.
5. For me the most relevant question is barrier to entry into the market. I am a quite intelligent person and I might be able to learn online marketing deeper than currently I am involved. But how can I convince Hyundai that they should use my marketing agency? I am programming since I was 12 years old, (I am 36 now) but still I cannot convince companies in rich countries like the U.S. to give me interesting hard tasks. (So I mostly deal with local Hungarian clients, which are less 'rich'.)
- paraschopra 16y agoYou are right, but I think you mis-interpreted Patrick's comment. I guess he is saying that you can probably have a great ROI for the time invested in testing and optimization. Of course, this does not mean that you _always_ have to be doing testing and optimization.
- nadam 16y agoRight, companies can have a great ROI for the time invested in testing and optimization. That is right. I interpreted patio11's comment as it may be a good idea to shift into the online marketing contractor business instead of being a programmer. Which can be a good idea, I don't disagree, I am just not completely sure. (That's why I said it is a bit complicated.)
- patio11 16y agoI keep telling folks to describe themselves in terms of making companies metric truckloads of money as opposed to using the word "programmer", which is "cost center peon with anomalously high wages." This is one thing in the bag of tricks that would justify charging $BOATLOADS at one's next salary or contract negotiation. (A/B testing is certainly not the only thing with that desirable characteristic.)
- nadam 16y agoThis is a fair point.
- robin_reala 16y agoHunday? Have I been mispronouncing this all my life?
- nadam 16y agofixed
- robin_reala 16y agoTurns out that there’s a bunch of different pronunciations: https://secure.wikimedia.org/wikipedia/en/wiki/Hyundai#cite_note-0 https://secure.wikimedia.org/wikipedia/en/wiki/Hyundai#cite_...
- srgseg 16y agoThis is my favorite pronunciation of Hyundai: http://www.youtube.com/watch?v=y-AXTx4PcKI#t=2m35 http://www.youtube.com/watch?v=y-AXTx4PcKI#t=2m35