I think it actually makes sense, potentially, as a way for FB to try and circumvent the publisher vs. platform debate. If they can credential experts based on

I think it actually makes sense, potentially, as a way for FB to try and circumvent the publisher vs. platform debate. If they can credential experts based on some metric that isn't based on their editorial discretion, they have more grounds to call themselves a "platform." Not saying I agree, but makes sense given their position.