While other commenters are right, nothing here really is groundbreaking, it's good to be reminded that Twitter IS indeed monetizable, they just choose to not be

While other commenters are right, nothing here really is groundbreaking, it's good to be reminded that Twitter IS indeed monetizable, they just choose to not be making money at this time. And that might not be a bad idea. They're best option is to get bought quickly by a social network: They can keep their current service relatively unchanged and bring value to the network through more eyeballs eyeballing more often, thereby raising the owner's ad revenue while not driving away the user base. If they do something to decrease the userbase in an effort to drive a short term profit, their viability as an acquisition target goes right down the drain.