Icons, logos and marketing stuff are all very different tasks. Many designers will specialise in just those particular disciplines. To take them all on and exp

Icons, logos and marketing stuff are all very different tasks. Many designers will specialise in just those particular disciplines. To take them all on and expect to execute them in a manner which is professional and not distracting, is a big ask. There are plenty of on-line resources(1) to get started, but be aware that a lot of learning will be required. And that means a lot of failures. If you don't want your failures to be a part of your product/brand etc. then you should hire a professional(2). (1) http://webtypography.net/ http://webtypography.net/ http://www.thegridsystem.org/ http://www.thegridsystem.org/ http://www.alistapart.com/ http://www.alistapart.com/ http://www.typophile.com/ http://www.typophile.com/ (2) http://www.behance.net/ http://www.behance.net/ http://cargocollective.com/#/featured http://cargocollective.com/#/featured http://carbonmade.com/examples/graphic-designers http://carbonmade.com/examples/graphic-designers