3 ms·

Pepsi and Coke only want you to think about Pepsi and Coke, because it means they only compete against 1 rival, instead of Fanta, Sprite, RC Cola, Faygo, etc.

• fakedang 6y ago
  I think Coke wouldn't mind us thinking about Sprite, as Pepsi doesn't mind us thinking about Fanta.
  • fooker 6y ago
    All those were acquisitions, iirc
    • fakedang 6y ago
      Not like they don't make money for Coke/Pepsi post acquisition.