I wouldn't say that's a dichotomy. Internet popularity was fleeting before twitter and it probably still will be long afterwards. In general, the path out of un

I wouldn't say that's a dichotomy. Internet popularity was fleeting before twitter and it probably still will be long afterwards. In general, the path out of unpopularity is to do research before you post something. If you don't want to do it yourself, you can hire a PR firm.