I'm not asking from an user perspective, just curious from a business perspective. The data, if sold, could be useful from a content creation perspective. IE. i

I'm not asking from an user perspective, just curious from a business perspective. The data, if sold, could be useful from a content creation perspective. IE. if you know what shows X usually watches, it could help you with creating new shows. Obviously, it's useful for advertising as well. But if they're not selling the data directly, it doesn't help with the content creation use case.