It's the other way around – Apple imposes certain demands on content owners to appear in the app, one of which is basically treating them as dumb content pipes

It's the other way around – Apple imposes certain demands on content owners to appear in the app, one of which is basically treating them as dumb content pipes under Apple's brand – so Netflix, IMO wisely, said no. https://9to5mac.com/2019/03/18/netflix-apple-video-service-tv-app/#:~:text=Hastings%20said%20that%20while%20%E2%80%9CApple,content%20through%20its%20own%20app.&text=Reed%20Hastings%20confirms%20that%20Netflix,our%20shows%20on%20our%20services.%E2%80%9D https://9to5mac.com/2019/03/18/netflix-apple-video-service-t...