The Quantum computer has to cost-effectively solve optimization problems cheaper than classical computers. Existing computers can handle large scale optimizatio

The Quantum computer has to cost-effectively solve optimization problems cheaper than classical computers. Existing computers can handle large scale optimization problems especially with GPUs and/or cloud computing. As other posters have called out, most early customers are probably just interested in getting a head start in understanding the tech and doing research now rather than too late. Much new hyped tech is like this, a lot of people have fear of missing out in not starting too late on tech that will provide a business advantage, either execution wise or just brand wise (many people don't want to be the dinosaur, using no longer trendy tech).