This doesn't solve anything. The "problem" is that it's very difficult to match people up with apps they will like. Apple gives you two options: 1)search box

This doesn't solve anything. The "problem" is that it's very difficult to match people up with apps they will like. Apple gives you two options: 1)search box 2)look at the Top lists The search box is horrendous, and makes it difficult to find an app even if you already know the name. The top lists contain a few gems, but are mostly filled with crap I would never use (especially the free). The companies "gaming" the top free list were trying to work within this framework to get their apps out there and noticed. Some apps do well and stay on the list organically after the install campaigns, and others drop like a rock. I don't think these install campaigns are a great option, but there isn't a better marketing tool at this time. The best thing Apple can do to combat this is improve their search interface.