Making significant money off mobile apps is a little more complicated than just releasing a clean app. Here's what comes to mind to be able to produce a decent

Making significant money off mobile apps is a little more complicated than just releasing a clean app. Here's what comes to mind to be able to produce a decent advertising revenue: - the app needs to be useful on a daily (or so) basis - the app needs to provide regular notifications to remind people of the app's existence and to draw them back into the app - the app needs to have inelastic, strong demand. To give you an example of what I mean, I built the 'Spy Camera' app. That's the kind of product that has a strong demand. I've been charging $6 most of the time, and people buy it! I've made $25K over two years without have any of the above elements. Strong demand goes a long way. But this works for selling apps, not for advertising revenue. The revenue from the ads in the free version of Spy Camera is barely noticeable. Click-through rates are much higher when the user starts the app on his own as opposed to getting there via a notification. Quantity vs quality. Also, if you take a look at the OG's apps, he places the ads right next to the buttons. That kind of stuff won't fly in Google Adsense. It does on mobile, for the moment. Google will fix that in AdMob, then every other network will do the same or risk losing the advertisers. Nobody wants fake clicks. Finally, notice the OG's profitable apps are random catchy stuff that appeals to the general population. Clearly, the OG has done his homework. Don't think money will land in your lap by just releasing a shiny app.