I agree that it's jarring and choppy with a scrollwheel. (I'm in no way condoning the design.) You can file it under dark patterns, but I think it may be an ac

I agree that it's jarring and choppy with a scrollwheel. (I'm in no way condoning the design.) You can file it under dark patterns, but I think it may be an accepted limitation - you have to consciously scroll in order to read the individual pseudo-slides. Overscroll? Go back til it's right. You can't just skim this 'presentation'. It's like a user has to 'pull' the information. And the variety of information types (as opposed to a typical webpage that may feature just one type of animation) keeps someone scrolling to 'see what's next'. The user is forever pushed to keep going 'just a little bit more'.