Plenty of businesses do quite well serving non-majority segments of the market. Think immigrant neighborhoods in larger cities. Personally, I think a sandwich

Plenty of businesses do quite well serving non-majority segments of the market. Think immigrant neighborhoods in larger cities. Personally, I think a sandwich shop like Pret A Manger would do quite well in Berlin, despite (or perhaps because of) the fact that proper sandwiches are nearly unheard of in Germany. You don't need everybody. You just need enough people, people who want something that only you are offering.