The "Release soon, release often" and "Incremental improvements" mantras generally do not work for iOS apps like they do for most web apps. The majority of app

The "Release soon, release often" and "Incremental improvements" mantras generally do not work for iOS apps like they do for most web apps. The majority of apps released in the App Store get one chance at making a splash. If the app does not appeal to the general public, it is lost in limbo.