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In 1998, we had big banner ads that were relevant to the content on the page, instead of viewer's personal profile. They were generating revenue without invadin
by sally1620 6y ago
In 1998, we had big banner ads that were relevant to the content on the page, instead of viewer's personal profile. They were generating revenue without invading anyone's privacy.
Companies always buy ads that are not personalized: on live TV, in stadiums, on billboards, on highways and so on.
So it is possible to have ad-supported business without invading privacy. But invading privacy brings a lot more revenue. So I don't agree with the argument that a privacy-respecting free services have to invade privacy.
Also in the report, it also says that many paid services like banks and others were also invading privacy.
- GekkePrutser 6y agoYeah but targeted is more lucrative and all companies want is more dollars. Anything that generates less is not even considered. It's so bad it basically makes untracked ads unviable. With billboards it's simply the most lucrative option available. By the way in Belgium people already found face tracking display billboards so even untracked billboards will soon be a thing of the past.