Every company has a mission, some are just more explicit about it. I spent a lot of years as a traveling consultant. Every company I visited broadcast it's cul

Every company has a mission, some are just more explicit about it. I spent a lot of years as a traveling consultant. Every company I visited broadcast it's culture and in doing so, it's mission. It's in the way companies bring products to market, it's in the words it uses to describe itself. It's in the way it treats its employees. The mission could be "We want to line the pockets of the founder's family." It could be "we want to build products that make people's lives better in these distinct ways." It can even be "We want to shine this turd just long enough to get acquired by our largest competitor." As employees, we buy in one way or another. Each of those is a mission, just a very different mission from the way Coinbase is positioning their mission.