The best quote from the article: "And it’s good, Tapjoy said, for publishers, who are able to monetize users who wouldn’t otherwise pay." So basically, Tapjoy

The best quote from the article: "And it’s good, Tapjoy said, for publishers, who are able to monetize users who wouldn’t otherwise pay." So basically, Tapjoy admits that developers are paying them to send them users who don't pay for apps... so that they can be monetized by more Tapjoy installs. Pay-per-install is a huge pyramid scheme.