Half a second is actually quite a big deal. "A delay of less than 100 milliseconds feels instant to a user, but a delay between 100 and 300 milliseconds is per

Half a second is actually quite a big deal. "A delay of less than 100 milliseconds feels instant to a user, but a delay between 100 and 300 milliseconds is perceptible. A delay between 300 and 1,000 milliseconds makes the user feel like a machine is working, but if the delay is above 1,000 milliseconds, your user will likely start to mentally context-switch." http://designingforperformance.com/performance-is-ux/#designers-impact-on-performance http://designingforperformance.com/performance-is-ux/#design...