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It's like Among Us. Published in 2018, absolutely exploded in 2020 due to a single Twitch streamer. I'm pretty sure the devs of Among Us became millionaires vi
by umvi 6y ago
It's like Among Us.
Published in 2018, absolutely exploded in 2020 due to a single Twitch streamer. I'm pretty sure the devs of Among Us became millionaires virtually overnight. Influencers with large followings wield awesome power.
- read_if_gay_ 6y agoAnd Flappy Bird before that, right?
- giarc 6y agoI don't think Flappy Bird went viral as a result of a single or even multiple influencers. It seemed to spread by word-of-mouth and blew up that way.
- zulln 6y ago> Although originally unsuccessful, the game received a massive influx of players after being reviewed by the Swedish YouTuber PewDiePie. https://en.wikipedia.org/wiki/Flappy_Bird https://en.wikipedia.org/wiki/Flappy_Bird Wikipedias source for that, https://www.businessinsider.com/flappy-bird-origin-2014-2?r=US&IR=T https://www.businessinsider.com/flappy-bird-origin-2014-2?r=...
- giarc 6y agoI stand, incredibly, corrected.
- kevmo314 6y agoAlso before the hype, Among Us wasn't doing well at all. They went from practically zero to straight millions. That's some crazy luck.
- DLay 6y agoMy takeaway from the success of these things is that influencers need to happen upon them organically rather than being paid to advertise them.
- asdff 6y agoInfluencers are so valuable per hour that I doubt there is any real estate on their social media pages for organic content that hasn't already been paid for.
- stets 6y agodistribution > product