The point made here is important, publishers lose money on most releases but make a lot of money on the successes much like venture capitalists. The downside of

The point made here is important, publishers lose money on most releases but make a lot of money on the successes much like venture capitalists. The downside of each book is protected/limited but the upside is unlimited. So one book that sells 100.000 copies makeup for a lot of books that sell a few thousands.