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Oh, I'm almost certain it's true. Apple has always been uncomfy with the pay-per-install business. Unfortunately that was one of the only measureable ways to c
by gyardley 16y ago
Oh, I'm almost certain it's true. Apple has always been uncomfy with the pay-per-install business.
Unfortunately that was one of the only measureable ways to cost-effectively market iOS apps. Now the best strategy is to try and curry favor with Apple and get a front-of-iTunes promotional slot. Good for Apple but pretty unpredictable for developers.
- prassarkar 16y ago> try and curry favor with Apple and get a front-of-iTunes promotional slot This works in the favor of big name brands who probably have a open sales channel through iAds which makes it easier for them to get promoted. It sucks for indie app developers who have limited ways of getting noticed by the Apple editorial team.