Since you're creating one product, you should focus on the branding of it. I found this book very helpful in getting my startup to focus: https://www.amazon.co

Since you're creating one product, you should focus on the branding of it. I found this book very helpful in getting my startup to focus: https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329 https://www.amazon.com/Building-StoryBrand-Clarify-Message-C... Also depends on your target client base. Are you targeting a large general market or a specific type of market? If it's specific, be ready to do one-on-one sales pitches and be wary of potential clients that may want you to pivot your product away from your strategic goals.