So, this is less of an observation and discussion about the perception that technology has to have a certain set of trendy doodads (for instance, it seems every

So, this is less of an observation and discussion about the perception that technology has to have a certain set of trendy doodads (for instance, it seems every startup has to deal with mobile or social networking or else it's insta-fail). Instead, it's more a very short two paragraph advertisement for a service that has absolutely nothing to do with the summary line.