This is the most concerning factor - Facbook reach is tremendous across it's media platform and most people still do not associate WhatsApp or Instagram as Face

This is the most concerning factor - Facbook reach is tremendous across it's media platform and most people still do not associate WhatsApp or Instagram as Facebook properties, even though they literally updated the apps to say "By Facebook" on them. I do not know how to rate the governance or ethics of either company (FB/Alphabet.)