Both companies are interested in setting precedent. There are procedural advantages to bench trials. For example, bench trials require the presiding judge to

Both companies are interested in setting precedent. There are procedural advantages to bench trials. For example, bench trials require the presiding judge to stipulate findings of fact while jury trials don't. Jury trials are, therefore, much more difficult to appeal. Additionally, appellate courts are afraid to overturn jury verdicts because the standard to do so is so high. Most corporate litigators are aware that once it leaves the room with the jury one side is most likely f-u-c-k fucked on appeal.