What unfortunate, baseless fear mongering this is. > “Social Cooling is a name for the long-term negative side effects of living in a reputation economy” This

What unfortunate, baseless fear mongering this is. > “Social Cooling is a name for the long-term negative side effects of living in a reputation economy” This has almost nothing to do with big data or data-driven features of consumer products. The same reputation surveillance has existed for many decades preceding measurement of internet and mobile device behavior.