Most of these new products that you see advertised are not aimed at Vegetarians or Vegans, but are actually aimed at meat eaters. Tesco has a range of meat prod

Most of these new products that you see advertised are not aimed at Vegetarians or Vegans, but are actually aimed at meat eaters. Tesco has a range of meat products (such as burgers and mince) that are actually a mixture of real meat and plant based meat. A lot of people know that meat has a high environmental footprint, and people are becoming aware of how poorly animals can be treated by factory farming. Those people are looking to reduce their meat consumption, and these products are a crutch to allow that to happen.