> The UK’s largest supermarket will on Tuesday commit to boosting sales of meat alternatives by 300% within five years, by 2025. Over the past year, demand for

> The UK’s largest supermarket will on Tuesday commit to boosting sales of meat alternatives by 300% within five years, by 2025. Over the past year, demand for chilled meat-free foods – the most popular line including burger, sausage and mince substitutes – has increased by almost 50%, the retailer said. When the sales of this vegan category is $1 today the target will be reached by $3. Ok could be sloppy reporting of the Guardian but also the press release of Tesco [0] doesn't mention amount of sales in a valuta. The Guardian almost did a one on one copy pasta here. Meat replacers are much more expensive sometimes with a markup of 300% compared to meat. When measuring the environment effects of meat replacer sales, committing to a weight goal would even be more transparent so the public knows how much damage is prevented by Tesco. [0] https://m.marketscreener.com/quote/stock/TESCO-PLC-4000540/news/Tesco-commits-to-300-sales-increase-in-meat-alternatives-31374847/ https://m.marketscreener.com/quote/stock/TESCO-PLC-4000540/n...