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I recently got an email from a mailing list saying "goodbye" to me because I don't read their emails anymore. Of course, the catch is, I open their emails seve

I recently got an email from a mailing list saying "goodbye" to me because I don't read their emails anymore. Of course, the catch is, I open their emails several times a week: I just block remote images. I replied back to them to tell them I don't appreciate them trying to track whether or not I open my mail in my inbox, but to keep me on the list. I could get upset and unsubscribe because I'm annoyed they're relying on tracking, though FWIW, my experience demonstrates their tracking isn't working. And hopefully, me directly communicating with them that their strategy is both ineffective and unappreciated may help nudge them away from this sort of behavior.

stevenwliao 6y ago
They do this because they get penalized by email service companies for sending emails that people don't open, so they have to guess.
- bigiain 6y ago
  > because they get penalized by email service companies for sending emails that people don't open ... as measured by the exact same totally flawed technique the article at the top of this thread links too. :sigh: I guess for companies like, say, Mailchimp or Campaign Monitor or newsletter services like Tiny Letter - there's a big difference between a "maybe 70% accurate open rate of 50%" compared to a "maybe 70% accurate open rate of 0.1%", and the second should quite certainly be grounds for firing you as a customer. Sadly the "marketing automation" industry mostly likely think 0.1% open rates are acceptable and instead of firing that client instead recommend sending their email to 10 or 100 times as many email addresses is a great idea.