I’ll hazard that this class of decision is entirely because enterprise success is determined by movement of the share price which requires continuous growth. It

I’ll hazard that this class of decision is entirely because enterprise success is determined by movement of the share price which requires continuous growth. It’s not enough to have a wildly successful product and a wildly successful company but constant growth is required to be seen as a success. That’s the only way I see a golden goose killing ux change making into one of the industry leading products in a cut throat ever changing sector. I’ll now browse the comments to see if any other plausible explanations have been presented.