Whole Foods has store brands. You can't buy Whole Foods' store brand items at any other store. That aspect of exclusivity is harmful to consumers, since if they

Whole Foods has store brands. You can't buy Whole Foods' store brand items at any other store. That aspect of exclusivity is harmful to consumers, since if they want to get the store brand items from different stores they have to pay money (fuel/bus/etc) to go to each store.