Two issues, one is cost – TV's are expensive as is, so consumers don't want to spend extra to purchase a standalone set-top box right after spending a large amo

Two issues, one is cost – TV's are expensive as is, so consumers don't want to spend extra to purchase a standalone set-top box right after spending a large amount. Second issue is that the average consumer wants smart TV's – they like that everything is integrated in the TV. Less remotes, less cabling etc. As someone who doesn't really use the "smarts" on my smart TV, I'd quite like a well engineered (hardware + software), privacy preserving, smart TV. I see the appeal of an all-integrated solution. But none exists; most of the time the software is either garbage, or runs as if it was meant to run on hardware a few generations in the future. And as for privacy... sadly, few on both sides of the market prioritise it :(