> looking at the companies who buy Google AdWords on their own brand - if someone's searching for your brand on Google your website will already be the top resu

> looking at the companies who buy Google AdWords on their own brand - if someone's searching for your brand on Google your website will already be the top result - a click on the ad is not a true "conversion" in this case and is just wasted money There are a few good reasons to do this: 1. Competitors will bid on your brand name. Your ad for your own brand name will have a higher quality score and be very cheap, driving up the price for the competitors. 2. So much of a SERP is below the fold that there is value to being as close to the top of the page as possible.