The thing is that DDG does not give people the privacy they want. Some people do not want privacy. They are on every social media network sharing everything ab

The thing is that DDG does not give people the privacy they want. Some people do not want privacy. They are on every social media network sharing everything about their life anyway. Some people do want privacy but are not tin-foil hat about it. These people get their expectations of privacy met by other means, not being on every social network being one of them. Then there are the practical measures of running ad-blockers and other browser tools to prevent tracking. These tools are generally unobtrusive even if lifting the ad-blocker for a page is a daily occurrence. People in this category get the privacy concessions they want and are probably okay with Google knowing what it does. They are not going to go full tin-foil hat with some Tor onion browser on the end of a VPN. Using DDG takes you into this territory. Everyone knows their search results are just different, not the standard Google fayre. The secret sauce is just this claim to privacy that people are able to get enough of with other means, such as running ad-blockers. With the limited offering that DDG is there has to be an overlap between those who are obsessed about privacy (tin-foil hat and probably 'preppers'...) and the DDG user base. They need to get out more and add to the internets. I would like to see a search engine that offers people the option to raise their HTML game by using the semantic elements for content structure that Google and Bing ignore. Content matters but so does HTML. This could be easy to game with people getting rid of div style HTML to replace it with articles, headers, sections, navs, asides and footers, with inline elements such as dfn and abbr, but I would be quite happy if the web was written that way. Even better if there was a search engine that worked with it.