Almost all Smart TVs have this type of ad in the home screen but the obtrusiveness varies. For my Roku Tv, it is a small banner on the left side that you can ig

Almost all Smart TVs have this type of ad in the home screen but the obtrusiveness varies. For my Roku Tv, it is a small banner on the left side that you can ignore easily and isn’t a huge deal. I bet it contributes very little revenue. For all of them, their main money maker is ads on free video content. Most of them have a channel/section filled with free tv shows/movies (usuaully b level content) and they make the majority of their revenue showing ads on this content.