DDG's User research on 9k users in 3 main markets shows people don't mind scrolling through a long list of search options. Most people will still pick Google ev

DDG's User research on 9k users in 3 main markets shows people don't mind scrolling through a long list of search options. Most people will still pick Google even if it's the last option. But their research also shows that about 20% of Google users would choose a different provider if given a chance. Google created fake scarcity by limiting the number of search providers to 4.