10 took a year to reach 25%. It's too early to say anything about the uptake of 11 let alone 12 which doesn't exist. 80% uptake for a new version in 2 years wou

10 took a year to reach 25%. It's too early to say anything about the uptake of 11 let alone 12 which doesn't exist. 80% uptake for a new version in 2 years would represent a stunning success. In that happy scenario your billing change still hits 2 years before most app customers have any chance to benefit from alternative stores ensuring that everyone pretty much has to switch over or die. Pragmatically if I was google I would SAY I am making it easier for users to do business with someone else while making it as daunting as possible to actually do so in order to pressure vendors to at best offer both their wares for sale on both stores if they want to actually have customers. Your play store policy can then forbid say offering your goods for sale at a lower price elsewhere or advertising the existence of an alternative version in app on the play store version. As long as you keep it available on the play store most users will check their first and you can keep the revenue in house without strictly forbidding competition.