Correct, that's what I meant by: > It's true that some market forces and potential value of what is created are factors else nobody would pay for the premium

Correct, that's what I meant by: > It's true that some market forces and potential value of what is created are factors else nobody would pay for the premium Although, amazingly demand can be manufactured to some extent (where potential demand has to exist of course). De Beers managed it with 'A Diamond Is Forever' where they managed to become the de facto engagement ring stone. Scarcity + good marketing does seem to be a magnet for the wealthy.