I agree that competitors should be standing on their own two feet and not spend energy knocking down competitors. To be fair to them, elaborating on the privacy

I agree that competitors should be standing on their own two feet and not spend energy knocking down competitors. To be fair to them, elaborating on the privacy conundrum in respect to monetisation is a good thing and difficult to put into an elevator pitch to the casual user. Naturally Bing has outbid them considering DDG are serving Bing ads minus Bing's cut. They were always going to be in that position.