They are the underdog anyway. What do you suppose them to do? To somehow magically grab the surveillance capitalism profit with just a search engine? Without

They are the underdog anyway. What do you suppose them to do? To somehow magically grab the surveillance capitalism profit with just a search engine? Without that profit, they'll have to play some silly moves. For anyone who has even just superficial understanding of the market mechanism behind google, you'll see that there is no space of another search engine, as long as Google still needs a search engine.