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Something to consider: many of the apps affected are given away rather than sold. Imagine if brick and mortar stores were run like that ... Now Google has sev
by II2II 6y ago
Something to consider: many of the apps affected are given away rather than sold. Imagine if brick and mortar stores were run like that ...
Now Google has several different ways to respond:
- Accept that this will happen and try to generate revenues based on other services. These services may be for developers, publishers, or consumers.
- Charge higher rates, perhaps differentiating the rates based upon the amount of exposure an app receives.
- Find a means to charge publishers based upon the revenues generated by the app. Using their own billing system is likely the best way of doing this.
Each approach has its own benefits and drawbacks, but I would be hard pressed to call any of them a racket.