The appeal is I can just try it without going to a site just to search. I want to search Target, I try !target. I want to search IMDB, I give !imdb a try. Us

The appeal is I can just try it without going to a site just to search. I want to search Target, I try !target. I want to search IMDB, I give !imdb a try. Usually it just works. Straight to the results. I hear you on the domain thing, but nothing springs to mind.