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The in-house brands are cheaper because they are double dipping on margin and can afford to under cut their competitors. This is only good for consumers in the
by Ensorceled 6y ago
The in-house brands are cheaper because they are double dipping on margin and can afford to under cut their competitors. This is only good for consumers in the short term and bad for the health of the market place overall.
- srtjstjsj 6y agoIt's also because I'm not paying for a $1 advertising for my $3 box of cereal.
- Ensorceled 6y agoThat is also true. It's the other huge advantage the store brands have... there is little need to advertise Kirkland to get sales.
- stale2002 6y ago> can afford to under cut their competitors. Undercutting is good though. It lowers prices. Undercutting should be encouraged.