That's less than 2% of the country, not going to swing an election. Besides 100k income in 2009/10 (when Labour were last in power): Net income £65,312. 120k

That's less than 2% of the country, not going to swing an election. Besides 100k income in 2009/10 (when Labour were last in power): Net income £65,312. 120k income in 2009/10: Net income £77,112. Marginal tax 41% 100k income in 2019/20: Net income £66,539. 120k income in 2019/20: Net income £74,139 Marginal tax 62% That's not even the top level. If you're a masters graduate on £50k with 2 kids your marginal tax is 75%. There are many myths, that conservatives are good for the economy, that they don't have boom and bust, that the stock market does better, than employment does better, that taxes are lower for everyone, that taxes are lower for "rich" workers, that the country has less debt. They're all myths, but they all seem to stick in the national psyche.