> I don't think anything good would be lost if store brands went away A cheaper alternative for consumers? Consider some consumer good made overseas produced

> I don't think anything good would be lost if store brands went away A cheaper alternative for consumers? Consider some consumer good made overseas produced at the same factory for both the name brand and store brand. As a consumer why should I have to pay for the huge marketing spend the name brand needs to recoup? I don't see how harming consumers is a useful end of anti-monopoly laws.