> Part of the calculation includes the fact that most of us are lazy and administratively incompetent and just won’t get around to unsubscribing, even if we wan

> Part of the calculation includes the fact that most of us are lazy and administratively incompetent and just won’t get around to unsubscribing, even if we want to. I think the author's giving too much leeway to the fact that many publications (and services in general) intentionally make unsubscribing far more difficult that it needs to be